![Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective](https://miro.medium.com/max/1200/1*BRivrePuXeRHsO96fWaG0A.jpeg)
Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective
![Cliff Pickover on Twitter: "The "IKEA Effect" is a cognitive bias in which consumers place a disproportionately high value on products they partially created. https://t.co/rlkamOSERd https://t.co/t2Hc9bKZ3e" / Twitter Cliff Pickover on Twitter: "The "IKEA Effect" is a cognitive bias in which consumers place a disproportionately high value on products they partially created. https://t.co/rlkamOSERd https://t.co/t2Hc9bKZ3e" / Twitter](https://pbs.twimg.com/media/EfvV8JeX0AAG2O6.jpg)
Cliff Pickover on Twitter: "The "IKEA Effect" is a cognitive bias in which consumers place a disproportionately high value on products they partially created. https://t.co/rlkamOSERd https://t.co/t2Hc9bKZ3e" / Twitter
Outlier.org on Twitter: "We love anything more if we created it, regardless of the quality or result. Known as a cognitive bias, the “Ikea Effect” states that you're more likely to overvalue
![Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective Design principle: IKEA effect. How to make people love the product | by Anton Nikolov | UX Collective](https://miro.medium.com/max/1024/1*YaJW9gzJFMuKiXM2fQs1uQ.png)