Building a data platform in energy and materials | McKinsey
The heartbeat of modern marketing: Data activation and personalization | McKinsey
The heartbeat of modern marketing: Data activation and personalization | McKinsey
What is a CDP? A Complete Guide for Customer Data Platforms
Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both | McKinsey
A new era of personalization: The hyperconnected customer experience
A technology blueprint for personalization at scale | McKinsey
McKinsey on Marketing & Sales | New York NY | Facebook
Customer Success 2.0: The Essential Software Stack to Execute McKinsey's Model | Process Street | Checklist, Workflow and SOP Software
Why CDPs are so popular - Treasure Data Blog
What is a Customer Data Platform? Resolution : ONEcount : Customer Data Platform (CDP)
The CDP Report 2021: A new era for Customer Data Platforms | Twilio Segment Blog
Has your company shifted to digital thinking? Is the “New Norm” your last chance?
The Complete Guide to Customer Data Analytics - mXtr Automation
The data-driven enterprise of 2025 | McKinsey
Marketing in a privacy-first world | McKinsey
The real benefit of the cloud? Innovation, says McKinsey
The essential Customer Data Platform reading list
Digital customer-service operations: Four steps to a better future | McKinsey
A technology blueprint for personalization at scale | McKinsey
The CDP Report 2021: A new era for Customer Data Platforms | Twilio Segment Blog
The heartbeat of modern marketing: Data activation and personalization | McKinsey
Four ways to accelerate creating data ecosystems | McKinsey
What is Customer Analytics? - Mixpanel
